Search Engine Optimization (SEO) is one of the most important things to consider when building and planning content for your website. A well-optimized website gives search engines like Google and Bing everything they need to properly index and understand your website.
It also makes life easier for anyone sharing your site's links on social media. Things most first-time web developers often overlook like metadata and content tagging are almost as important as the quality of the content itself these days.
There is so much information out there about SEO, it takes years of research, trial and error to get a firm grasp on what it takes to achieve a coveted high rank in search results for your target keywords.
With over a billion websites on the Web today, the competition for top results ranking has never been fiercer.
A lot of the SEO tips out there focus on your content. The quality of your content, including your ability to write, is important. Earning links to your site from reputable websites enables you to establish authority in a given subject.
Technical SEO, the bits a lot of folks don't cover in their guides, is just as important as good content SEO.
The speed at which your site loads, whether or not you offer SSL, broken links, and even the types of ads you run on your website affect how well it ranks in search results.
To put it simply, create great content, don't be underhanded in how you advertise or build links, and make your site as easy for search engines to index as possible.
These tips will make a world of difference to how easy your website is to discover. So, if more traffic is your goal, heed these tips.