Lately I’ve been coming across more and more one page website designs. “What’s all the fuss,” you might ask? After all, it’s well-known that websites with multiple pages are preferred by search engines. Plus, copywriters always say that a long, well-written sales letter has a higher conversion rate than a short, punchy letter. Before you discount the single page site, consider why many established designers are excited by them, and how they can provide real focus and impact that may be diluted by a multi-page site.
Benefits of Single Page Sites:
- Less expensive to design and easier to maintain
- Allows for a bigger and more dramatic background design
- Forces you to include only the most pertinent information
- Encourages a bare bones and simple design that can be refreshing at times
- Invites clients to contact you for more information since everything isn’t laid out
- Emphasizes how you got started and what your key business objectives are
- Creates a powerful branding opportunity for your logo to take center-stage
- Might actually be easier to optimize the site with the most important keywords
Without further ado…
Let’s take a look at some amazing examples of single page sites that work.
One common motif you may have noticed is the use of cartoon graphics. That seems to be a trend among web designers who go ga-ga over single page sites. Many people are in the creative fields like marketing, web design, illustrating and photography. For them, the single page site just really does the trick – it gives a brief overview of services offered, showcases a portfolio, and prompts site visitors to contact for more information. There is no need to fill up dozens of pages with useless content. In fact, many one page sites have Flash blogs available too, so you can still add all the content you want, without making the site look cluttered. So, in conclusion, we give a tip o’ the hat to single page sites.
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