It's becoming increasingly easy to build a great business website. Modern development tools, streamlined content management systems (CMS), and the widespread availability of quality themes have made life easier for developers.
The barrier entry to creating a beautiful experience for your visitors is smaller than ever before.
With this in mind, there are some must-have features that every business website needs to thrive in today's Internet. Having these features can make a big difference in your ability to convert, and to attract new customers to your online business.
It's important to recognize not only what users expect from a site's navigation, but to create an experience that takes advantage of the "fold."
The fold is an old newspaper term referring to what you see at first glance when you look at a folded newspaper versus what you see when you unfold or flip the paper over.
When someone first loads your website, everything they see before they start scrolling is referred to as "above the fold." The content and options that appears above the fold has an important job. It needs to attract the visitor and pique their interest in your business' products and/or service. It also needs to give them a quick and easily-accessible method of navigation so they can find what they need quickly.
Everything on the front page that users have to scroll down to experience is referred to as "below the fold." This content seals the deal. It's an opportunity for you to present a product list or list of features for the product you're presenting.
This is the area of a webpage where a potential customer can be put over the top and convinced to become an active one.
Jett Hagelthorn from UK Web Host Review has created this beautiful infographic outlining 25 features every online business must have.
With the right theme, and some effort, you can create a beautiful experience for your site's visitors in no time. Just keep these features in mind, they will help you convert potential customers into lasting fans of your brand.